Mastering Data-Driven Personalization in Email Campaigns: From Data Collection to Optimization #19
1. Understanding Data Segmentation for Personalization in Email Campaigns a) How to Identify Key Customer Data Points for Segmentation Effective segmentation begins with pinpointing the most impactful data points that influence customer behavior and preferences. To do this, perform a comprehensive audit of your existing customer data sources, including CRM records, website analytics, purchase history, [...]